National Suicide Prevention LifeLine
+ Justice
Student Work
Suicide rates in girls age 10-14 rose 200% over the last 15 years - the highest percent increase ever.
National Suicide Prevention Lifeline is partnering with Justice, a brand just for tween girls, in running a PSA to caution against dismissing tween girls’ emotions during suicide prevention month.
In partnership with Justice, we’ll create a direct line to professionals who can guide concerned parents.
OOH Installations
In-Store
We’ll run posters in Justice stores to reach the parents of tween girls.
Printed reminders that it’s ok to talk about negative emotions on clothing tags.
The phone number will be printed on receipts to ensure parents have it on hand.
Digital
Parents can click on our banner ads to learn more about our partnership’s mission.
Gift with Purchase
Writing your feelings is one of the best ways to understand your emotions.
This free journal is printed with words of encouragement to help girls.
Sources:
“Suicide Rates in U.S. Climb, Especially in Adolescent Girls,” NPR
“U.S. Suicide Rates Surges to a 30-Year High,” The New York Times
“Have Smartphones Destroyed a Generation?” The Atlantic
“Suicide Rates for Teen Girls Hits 40-Year High,” Time
“Suicides Spike in 10-14 year old girls,” Mashable