Go S’MoreGazing

Inspired by making s’mores under the stars, we combined two summer night staples to launch
JET-PUFFED’S new glow-in-the-dark packaging.

Summer stargazing events served as a reminder to #GoSmoregazing

We even certified a new constellation, S’morion, with the International Star Registry and created an
AR filter to help fans discover it in the sky.

Glow-in-the-dark billboards were designed to mimic the new packaging and were placed in areas with the darkest skies.
In other words, near the best stargazing spots!

PRESS

Elite Daily

Thrillist

AdAge, Editor’s Pick for Creativity

Awards

The One Show 2023 | Shortlist | Brand-Side Projects

The One Show 2023 | Shortlist | OOH Craft

The Shorty Awards 2023 | Shortlist | Integrated Campaign

Obie (OOH) Awards | Finalist | Custom Installation

Jet-Puffed
Role: Copywriter
AD: Yebin Lee
ACD: Kat Hale
ACD: Blase Mnich