McDonald’s cHKN drop

When you’re known for burgers, you have to drive hype for your new chicken sandwich a little differently.
So, we took a page from streetwear and “dropped” the new Crispy Chicken Sandwich before it officially hit menus.

We paired this first taste with a limited-edition capsule only available through the drop.

Those who secured the Drop could rep the sandwich with a hoodie inspired by streetwear brands.

Plus, a first listen to an original track made in collaboration with producer Tay Keith.

The Drop was available at CHKNDrop.com where it sold out.
In 3 minutes.

But I hear you can still cop.

Awards

Effies | FINALIST | New Product Introduction

McDonald’s
Role: Concepting the idea, execution, and production as Copywriter

AD: Shane Shaji
CD: Ananta Prayitno
CD: Vincent Patton