Mcdonald’s Surprise Happy Meal

The Happy Meal was turning 40, and McDonald’s wanted to celebrate with something that would make fans all around the world really smile.

So, we looked back on the last four decades and brought back the 17 most popular Happy Meal toys of all time. In 90 countries.


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Awards

PRWeek Global Awards 2020, Best in Global Effort

SABREs Global Campaign Shortlist

Press

Hypebeast

Thrillist

People

CNN

Buzzfeed

AdAge, Editor’s Pick in Creativity


McDonald’s
Role: Associate Copywriter
Associate AD: Shane Shaji
ACD: Ananta Prayitno
ACD: Vincent Patton
GCD: Zach Schmitz