McDonald’s Spicesurance

McDonald’s created a delicious twist on a classic favorite - Spicy Chicken McNuggets and Mighty Hot Sauce.
The problem? Spice is so subjective.

So, we created the first ever insurance plan to encourage folks to swim out to spicier waters. Y’know…just in case.

And ours came with a lot of fine print. like a lot.

Since you skipped those 40 minutes, Section 5 is included here.
(Sorry, legal made me do it.)

Please drop in the full fine print in the attached.

 
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McDonald’s
Role: Concepting the idea, execution, and production as Copywriter

Agency: Golin
AD: Shane Shaji
CD: Ananta Prayitno
CD: Vincent Patton
GCD: Zach Schmitz