Save Bacon HairS

When Roblox announced it was removing Bacon Hair as the default hair avatar for new players, gamers were outraged.

 As America’s favorite bacon brand, we weren’t going to stand for it. We quickly reacted and rallied heated gamers into challenging Roblox’s decision.

We launched with a bacon hair filter which fans used to protest the change online.

Fans were then prompted to petition the change by dropping a bacon emoji in comments.

We even infiltrated Twitchcon – the largest gaming convention in the country – to protest the change with gamers IRL.

Not only did gamers join our movement by petitioning, they also continued to spread our bacon message all across the gaming world.

Awards

The One Show | BRONZE | Brand Side Direct

The Drum Awards | SILVER | Social - CPG

The Drum Awards | SILVER | Social - Integrated

16th Annual Shorty Awards | GOLD | Multi Platform Partnership

16th Annual Shorty Awards | SILVER | Branded Content

16th Annual Shorty Awards | BRONZE | Food and Bev

16th Annual Shorty Awards | FINALIST | in 6 categories

The Webby Awards | Honoree | Social Media Campaign

The Webby Awards | Honoree | Real Time Response Campaign

Oscar Mayer
Role: Senior Copywriter
Senior AD: Yebin Lee
CD: Blase Mnich